 |
| Lucie
with
Del
Mar
Blue
pressman,
Vince
DiBernardo,
and
offset
print
manager,
Dave
Preston,
next
to
the
big
printer
which
printed
the Sandpiper. |
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| Dave
Preston
and
Bob
Grover
are
ready
to help
Lucie
load
her
car,
but
... |
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By
some standards the Sandpiper's
run of 2,600
copies might
seem small;
but when you
consider that
these copies
are assembled
by hand, the
task becomes
Herculean. Lucie
Walther and
her husband,
Bob, thrive
on the assembly
and distribution
of the Sandpiper,
at least partly
because it is
so physical. Lucie,
who plays tennis
regularly, says
she needs no
other activities
to keep in shape.
The Sandpiper,
printed at Del
Mar Blue, has
12 numbered
pages printed
on three tabloid-sized
(11x17 in) sheets
of paper which
are then folded
and packed into
cartons. The
process takes
about 24 hours.
When
Del Mar Blue is
ready, Lucie Walther
arrives to claim
the cartons and
to assume responsibility
for the assembly
and distribution
of the paper. She
has been doing
this since 1997,
when the Sandpiper's first
issue was published.
Before
she retired, Lucie
had a mail distribution
business. Her
husband, also
retired, was a
tool and die maker. Both
come from Switzerland,
but have been
in the States
for more than
50 years, in Del
Mar for 40. The
two work as a
team to assemble
the Sandpiper,
and it will take
the whole weekend.
By
early afternoon,
Lucie and Bob
are ready for
business. The
7,800 sheets for
the April issue
have been organized
on the dining
room table, along
with this month's
4 inserts, another
10,400 pages. In
all, Bob and Lucie
will assemble by
hand a
staggering 18,200
sheets of paper
in the next two
days.
In
addition to assembling
the papers, Lucie
will paste on
the address stickers. She
does this in accordance
with bulk mail
regulations: the
addresses are
sorted by carrier
routes and have
to be stuck on
in an exact order
so that the post
office will have
no sorting to
do.
As
each batch is
finished, Lucie
binds it with
rubber bands and
puts it in a Number
3 post office
bulk mail sack. When
full, the sack
will weigh about
50 lbs. And
there will be
7 of these sacks
- a potential
350 pounds.
The
Del Mar post office
no longer handles
bulk mail, so
Lucie delivers
the 7 sacks to
the Encinitas
Post Office where
she has made an
appointment with
the post master. Once
the post master
clears the mailing,
she could go home. But
... if the Sandpiper were
actually mailed
from Encinitas,
it would transit
through San Diego.
So,
to ensure a timely
delivery, Lucie hauls
the entire load
back to Del Mar
and turns it directly
over to your friendly postal
carriers, who
will drop your
paper into your
mailbox in a day or
two, hopefully
on the first. |